Agribusiness Leadership provides the necessary tools to unveil the fundamental principles of
Empowered Leaders that Trust themselves and the relationships they lead and leaders who are curious to discover who they are and who they lead.
With Guest: Connor Derry, InMotion Media
It was branding day. Dust in the air, boots on the ground, and stories unfolding in real-time.
Among the action, I noticed someone quietly capturing it all—not posing, not performing. Just witnessing. That someone was Connor Derry from InMotion Media. Camera in hand, eyes wide open, he wasn’t just filming what was happening—he was capturing what mattered.
That’s when it hit me:
Marketing isn’t about making noise. It’s about honoring your story.
Many of the farm leaders I work with hesitate when it comes to marketing.
“We’re not flashy.”
“We’re just doing the work.”
“What do I even say?”
But here’s the truth: your story is your brand—and your brand sets the tone not just for how you market, but for the whole culture of your business.
When you know your story, you lead with intention.
What is your story?
When you trust who you are, you create empowered momentum.
That’s what Connor and I explored: how marketing is deeply connected to leadership.
Join me as I chat with Connor about Marketing and branding your story!
Connor reminded me that the strongest marketing doesn’t start with logos or colors. It starts with clarity.
What do you want your farm to stand for?
Is it legacy? Innovation? Resilience? Stewardship?
When you lead with story, your audience knows who you are.
More importantly—you remember who you are. That clarity becomes how you show up, make decisions, and build trust.
Just like leadership, marketing isn’t about one big move—it’s about a rhythm.
Connor’s work proves that even one photo, one honest caption, one repeated message can create a brand that feels real.
Consistency communicates care. It sets the tone for your internal culture, too.
If your farm shows up with steadiness and clarity on the outside, that tone seeps inside—to your team, your family, your values.
Let’s be honest: vulnerability is scary.
But Connor and I both know this—authenticity is the empowered you.
Your muddy boots, your early mornings, your failures and learnings—that’s what builds connection.
That’s what defines your brand.
And when you start trusting your voice?
You lead with confidence. You stop second-guessing. You stop hiding.
You build something that lasts—not just a business, but a legacy
In Motion Media – [email protected]
Building a Story Brand – Donald Miller
Marketing is not a task. It’s a reflection of your leadership.
When you lean into your story, trust your voice, and choose to show up with intention and consistency—your brand becomes a beacon.
It sets the tone for how your farm is seen.
It shapes the culture of how your people engage.
It reflects the kind of leader you are becoming.
If that’s the kind of shift you’re ready for, let’s talk.
I’m offering 30-minute consultations for farm leaders who want to market with more intention, lead with more clarity, and build a brand rooted in truth.
With belief in your voice,
Arlen Motz Leadership
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