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The Door Knob

The Doorknob Decision: Choosing to Turn Instead of Looping

By Arlen Motz Leadership

Most leaders don’t miss opportunities because they can’t see the door. They miss them because they won’t turn the knob.

I’ve been there: facing a solid door with a simple handle, looping in my head. The loop feels like strategy, but it’s chatter. The moment of truth isn’t the walk to the door—it’s the reach, the twist, and the step through.

This blog is about that moment. Learning to own the decision before you know the outcome. Choosing not to let fear steer your leadership. And understanding the “fear factor”—how it keeps you pacing the floor—and what to do about it.


The Loop vs. the Knob

The loop is analysis, second-guessing, and blame. It sounds sophisticated, but it keeps you in motion without progress. It’s endless hallway pacing: more data, more advice, one more scenario.

The knob is simple. It’s a choice you can make right now with the information you already have.

Most small-business leaders I work with aren’t short on options; they’re short on ownership. Turning the knob says, I own my next move. . That’s uncomfortable, because once you turn, the hallway disappears. But so does the loop.


The Fear Factor (and Why It’s Sneaky)

Fear doesn’t always say something. It hides under respectable labels:

  • “Due diligence.” You’ve done enough. Now you’re stalling.
  • “Team alignment.” You’re seeking permission to avoid accountability.
  • “Perfect timing.” You’re waiting for certainties no leader ever gets.

Here’s the test: If you stripped away fear, would the decision be clear? If yes, you don’t have a knowledge problem—you have a courage problem.

Owning the decision isn’t bravado. It’s clarity: I will be the one who chooses, learns, and adjusts. That’s leadership.


A Simple Framework: Five Moves to Turn the Knob

  1. Name the Door. State the decision in one sentence. “Hire the ops lead by March 1.” If you can’t name it, you can’t turn it.
  2. Name the Fear. Write the sentence you don’t want to say out loud. “I’m afraid I’ll choose wrong and waste money.”
  3. Narrow the Bet. Define the smallest meaningful version of the move—budget, time box, or scope. 90-day contract, clear KPIs.
  4. Set the Review. Put a date on the calendar now to evaluate. “April 30: keep, adjust, or exit.”
  5. Turn the Knob in Public. Tell your team the decision, the rationale, and the review date. Ownership shows leadership.

Notice what’s missing: guarantees. You don’t need them. You need a clear move and a clear review.


If You’re Stuck

Try this 10-minute exercise:

  • 2 minutes: Write the decision and the fear.
  • 3 minutes: List only the facts you know today.
  • 3 minutes: Define the smallest meaningful bet and your review date.
  • 2 minutes: Draft the announcement to your team.

Then turn the knob before you rewrite the draft. Action first, refinement after.


What Owning your Decision looks like

  • Pricing: “We’re moving from custom quotes to three tiered packages for Q2. We’ll review close rates and average order value on June 30.”
  • People: “We’re promoting Jess to lead fulfillment for 90 days with two success metrics. We’ll decide on permanent placement August 1.”
  • Focus: “We’re pausing two side projects and shipping the onboarding redesign by May 15. We’ll evaluate churn and NPS May 31.”

These are not grand gestures. They’re doorknob turns: specific, time-bound, and owned.


Leadership Without Fear or Control

You don’t need fear to drive urgency, and you don’t need control to create consistency. You need clarity and commitment. Turning the knob is how you move from reacting to the hallway to leading through the door.

When you choose, you teach your team how to choose. When you review, you teach your team how to learn. That’s sustainable influence.


A Challenge for This Week

Pick one door you’ve been pacing in front of. Use the five moves:

  • Name the door and the fear.
  • Narrow the bet.
  • Set the review.
  • Turn the knob in public.

Ready to Build?

If you’re leading a small team and you’re done looping, let’s get specific:


Bottom line: The hallway rewards hesitation. Leadership rewards ownership. Reach. Turn. Step through.

Resouces:

The Big Leap – Gay Hendricks

Essentailism – Greg Mckeown

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